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Title: Corporate Image "Make Over"

Client: OneSource Technical Inc.

Geography: U.S.A

Service: Brand development: Repositioning

Industry: Human Resources - Executive Recruiting

Profile: A three year old consulting firm providing Personnel Staffing Services, LEAN/Six Sigma Process Improvement Consulting and Customized Training Services needed to sharpen its corporate image and refocus its brand on a single differentiated business area instead of the three it currently targeted.

Challenge: The Arcadium Group was charged with developing a new corporate image and brand value proposition for the client that would clearly position the client as a specialized provider of executive recruiting services.

Solution: The Arcadium Group developed a new corporate image and branding strategy for the client that focused on their Premier Staffing Service. The Arcadium Group then developed a new corporate identity package that included a new logo and Web site to promote their new brand focus.

Copyright 2007 by Arcadium Group, LLC. All Rights Reserved

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Case Studies: 

The case studies listed below are a sampling of our past projects. Take some time to look over our accomplishments or contact us here to request more details about the brand management strategies
developed for these clients and how we can achieve similar results for your business.

Title: Online Business Marketplace Study

Client: www.RomanceBiz.com

Geography: U.S.A

Service: Market Research: Customer Buying Behavior Survey

Industry: Online Dating & Relationship Oriented Services

Profile: An provider of Internet marketing information products focusing on teaching its clients how to start-up and operate their own home-based business needed information related to market opportunity size as well as online consumer demographic and psychographic profiles that could be used as the basis of its next generation products.

Challenge: The Arcadium Group was challenged with developing a market study focused on capturing both the consumer buying behavior aspects of the market as well as profiling the existing marketplace competitive dynamics.

Solution: The Arcadium Group developed a customized market study that collected and presented the findings from a Web-based consumer survey that segmented the Online Dating and Relationship Oriented marketplace into 32 distinct sub-segments.
 
A complete overview of the study methodology and coverage, as well as the actual questionnaires, can be seen by clicking here:

Title: Corporate Image "Make Over"

Client: Maple Ridge Vineyard, LLC

Geography: U.S.A

Service: Brand development: Repositioning

Industry: Organic Agriculture - Wine Making

Profile: A family owned organic farm and vineyard needed to sharpen its market image and refocus its brand on a single unique selling proposition with a differentiated marketing message.

Challenge: The Arcadium Group was charged with developing a new corporate image and brand value proposition for the client that would clearly position Maple Ridge Vineyard as a specialized provider of premium "artisan" wines.

Solution: The Arcadium Group developed a new corporate image and branding strategy for the client that focused on their Premium Artisan Wines and their limited distribution. The vineyard corporate image was repositioned as a woman-owned family business that offered leisurely farm tours, cozy and relaxing private wine samplings, and a "you're always welcomed at our house" atmosphere. A new Website was also designed and built to promote their new brand image.

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Arcadium Group Headquarters
PO Box 2681
Stow, OH 44224
Toll Free: 1-800-473-2049
info [at] arcadium-group.com

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