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Copyright 2007 by Arcadium Group, LLC. All Rights Reserved
"There's a seismic shift taking place in the world of business. The shift is from selling to buying. This shift is enhanced, accelerated, and caused by the rise of brands... that old expression 'Nothing happens until somebody sells something' is being replaced by today's slogan: Nothing happens until somebody brands something."
About Our Philosophy
Our Philosophy
-Al Ries The 22 Immutable Laws of Branding
So what is branding and how is the Arcadium Group's Total Brand Management philosophy different than the traditional approach to marketing?
Well from a business point of view, branding in the marketplace is very similar to branding on a cattle ranch: you want to differentiate your cattle from all the other cattle on the range even though they all look pretty much alike.
A successful brand management strategy can do this. It creates, and maintains, in the mind of the consumer the perception that there is no other product or service quite like yours.
Developing your brand's marketplace perception, however, is best not left to chance. Your brand's image must be managed, and can be managed, if your business is going to be successful!
So how can the Arcadium Group help your business maximize its brand value?
Simply put, we are specialist at developing, growing, and maintaining highly focused speciality brands in both the on-line and off-line marketplaces.
For example, we have an excellent track record of developing our own on-line business "house brands" as well as multiple examples of satisfied clients whose brands we've helped establish in their respective marketplaces.
We also have examples of clients whose brand images we've improved by repositioning them to fully maximize their unique brand value propositions.
We achieve this exceptional level of performance by forming close partnerships with a limited number of clients in "exclusive" relationships and by focusing on a relentless commitment to serving them using experienced business professionals committed to increasing our client's market value through a rigorous fact-based, yet entrepreneurial-minded, approach to brand management.
In this way our limited "boutique" philosophy of managing our own growth allows us to remain highly focused on the satisfaction of our clients as though they were our own in-house brands.
When you choose the Arcadium Group as your marketing advisory firm you'll get our full attention and dedication to making your brand (and business) successful.
That's because with our pay-for-performance based fee structure, our success all depends on your success so you can be sure we'll give it everything we've got.
To learn more about what we can do for your business, please click one of the links above or Click Here to Continue .
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